It has taken a while but charities’ use of the Web is now beginning to feature as case studies at for-profit new media and e-commerce conferences. The latest to appear is Amanda Horten-Mastin, Marketing Director of Comic Relief, who will be one of 21 presenters speaking on 18th January 2000 at Advertising & Marketing in the Digital Age II.Ms Horten-Mastin will be explaining how to create a Web marketing strategy, developing dynamic and creative content that appeals to the individual, reinforcing brand positioning using the Web, building on on-line community, and measuring the success of the Web site. Advertisement Charities as conference case studies Tagged with: Digital Recruitment / people 29 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 13 October 1999 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.