IKEA builds Syrian conflict home in store for Red Cross fundraising campaign

first_img  240 total views,  4 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis59 About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: corporate immersive theatre Red Cross TV AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis59 IKEA Norway last month recreated a Syrian apartment in its flagship store to offer its customers an immersive experience and insight into daily live for a family living in the Syrian civil war.The room, 25m² in Syria, was part of the annual NRK Telethon appeal, which this year was raising funds for the Norwegian Red Cross.The damaged room in IKEA Slependen was built from cinder block with sparse home comforts or possessions, clearly designed to clash with the many IKEA products elsewhere in the store. It was based on a real home outside Damascus in Syria, the home of Rana and her family of nine.25m² in SyriaThe posters and price tags around the room tell the story of how people are living and surviving in the Syrian civil war. On every little tag the Red Cross explained how shoppers could help its work with the people of Syria.The room was open from 17 to 31 October, and was visited by around 40,000 visitors each week.TV-Akjsonen 2016 – Bli Bøssebærer from POL on Vimeo.One of the aims of the telethon was to recruit 100,000 collectors to conduct door-to-door collections. The campaign’s film and support from the Red Cross in several countries, plus help from telethon partners, held the appeal raise of 220 million krone.The in-store campaign was created by Oslo-based agency POL.  239 total views,  3 views today Advertisement IKEA builds Syrian conflict home in store for Red Cross fundraising campaign Howard Lake | 7 November 2016 | Newslast_img

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