ATSU – Associate Director of Sustained Giving

first_imgCandidates with a bachelor’s degree in one of the following areaspreferred: business administration, accounting, journalism,marketing, communication, public relations, fund-raising, or otherrelated field. A.T. Still University is seeking an Associate Director of SustainedGiving for the Kirksville, MO campus. This position reports to theDirector of Advancement Services.Annual and sustained giving forms the backbone of the fundraisingprogram in higher education. The associate director of sustainedgiving, therefore, will plan, manage and execute a comprehensivesustained giving program aimed at broadening the donor base,facilitating increased donor loyalty, and building a pipelineleading to leadership, major, principle, and transformationalgiving.Major job duties include: Manage, develop, and expand ongoing sustained giving programsusing an integrated multi-channel approach–direct mail, phonecampaigns, electronic platforms, print media and publications, andpersonal solicitation–for multiple constituencies (alumni,employees, parents, and friends). This position is intended tocreate and sustain the base of the fundraising program, focusing onraising funds below the major gift and leadership giving level,enabling major and leadership gift fundraisers to focus on giftranges in their respective areas of responsibilities.Create a case for support for the sustained giving programs topromote consistent recurring giving.Draft and implement a fundraising plan prior to each fiscalyear, including a solicitation calendar and a segmentation plan andstrategies; commence execution on July 1 each year. This plan willoutline key tasks and fundraising strategies, incorporate amulti-channel approach, and outline the stewardship plan.Prepare the sustained giving program budget for each budgetcycle, to be incorporated into the annual university advancementbudget submission; monitor monthly for trends.In partnership with university communications and marketing,maintain an integrated electronic giving platform incorporatingonline giving, e-mail and web-based appeals, and social mediaappeals to engage constituents and drive regular, sustained givingto the university.In partnership with the advancement services team, facilitateeffective stewardship of sustained giving donors through print andelectronic formats (iconnect, website, gift acknowledgments,marketing materials).Coordinate the centralized white coat sponsorship program formultiple disciplines and campuses.Plan and execute a unified employee giving campaign formultiple campuses.Maintain a working relationship with the college and schooldeans/department chairs and development and advancement servicesstaff.Manage a portfolio of 20 to 30 sustained/annual givingprospects, with independent responsibility to develop and executestrategies leading to a sustained/annual gift solicitation for eachprospect. This may include periodic travel to engage inface-to-face cultivation.Plan and execute a minimum of three face-to-face visitsmonthly, with the purpose of cultivating and stewarding sustainedgiving donors.Coordinate with prospect development/business analyst todevelop the digital fundraising and email marketing channel, incoordination with direct mail, phone, and social media channels, tosupport multiple-segmented appeals throughout the giving year.Assist in the formation of engagement programs focused oncurrent students and young alumni.Use program data to measure success and analyze appeals,programs, and segments for the development of strategies to achieveimprovement. This will include an evaluation of historical andcurrent data to inform donor segmentation strategies and selectappropriate solicitation channels.Travel across the United States, locating, meeting,cultivating, and motivating alumni and friends to engagephilanthropically with the university.Work evenings and weekends periodically as needed.last_img

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