Hone your mobile marketing mindset

first_img10 recommendations from credit union industry experts.by: Karen BankstonAs marketers collaborate with colleagues in IT, operations, finance, and other departments to launch, promote, and monitor mobile services, unique challenges and opportunities for positioning this delivery channel may arise along the way.See the opportunities. One of the marketer’s crucial roles in collaborating with colleagues from IT and operations on mobile services is to guide the discussion about brand impact. “Mobile channels may present opportunities to improve perceptions of your credit union’s technology capabilities,” says Kristiana Lockman, account supervisor with CUES Supplier member Weber Marketing Group, Seattle. “When your credit union offers new features, such as remote deposit and person-to-person mobile transfer, you can tell a different story about access and convenience. For the end user, that’s what mobile services are all about.”Leverage the launch. When marketers are involved in planning mobile services, they are better equipped to identify user experience and communication strategies in the run-up to their introduction and to influence the adoption rates of key audiences, Lockman notes.Make the most of your vendor relationships. Your mobile services provider may be able to provide both tactical and big-picture marketing support. “It’s important to understand your vendor’s design capabilities in order to ensure the credit union brand translates well in a new environment. There may be more options for customization than just changing a template color and throwing the logo up in the app store,” Lockman says. continue reading » 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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