Augmented reality systems appearing in Japanese shopping malls

first_img This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Another AR experience is being provided for shoppers in Shinjuku Ward in Tokyo at the children’s department of an Isetan department store. This AR system is being exhibited until December 25 this year and was developed by Sky & Road Co. Ltd. and Sony Music Communications Inc (SMC), in conjunction with Total Immersion, a French software company that provided the AR development kit. In this augmented reality system, one or more people stand in front of a display screen and camera. An image of the people is then displayed on the screen with a virtual image superimposed on it, placing them in a virtual “wonderland,” such as a winter snow scene or a magical fantasy land.via TechOn© 2009 PhysOrg.com Citation: Augmented reality systems appearing in Japanese shopping malls (2009, December 9) retrieved 18 August 2019 from https://phys.org/news/2009-12-augmented-reality-japanese-malls.html (PhysOrg.com) — Augmented reality (AR) systems are being developed for real applications in store windows and shopping malls in Japan. The company plans to increase the number of items that can be tried on to nine by October 2010, and by the same time in 2011 will include side and back views of the person. Trying on clothes in a magic mirrorlast_img

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