Print Magazines Have Never Stopped Selling

first_imgAccording to the UK research body Mintel, this type of “customer publishing” is booming. It estimates that the industry in the UK alone is likely to be worth £1bn by 2013. Between 2008 and 2009 it grew 16 per cent, and by 2013 it is projected to increase by a further 22 per cent – no mean feat when the rest of the glossy magazine world is in the doldrums.What attracts companies is the direct impact on consumers. “Our research has shown that these magazines create an eight per cent uptick in sales,” says Julia Hutchison, chief operating officer of the Association of Publishing Agencies, the representative for the customer publishing industry in the UK. “On average, every customer spends 25 minutes reading these titles. That’s 25 minutes spent with the brand. Lots of companies are redirecting their ad and marketing spends to this avenue.”In the past, some sponsored publications were little more than product promos. But now, savvy marketers are investing in quality writers, photographers, and more objective journalism to attract larger audiences. The FT article continues:”Whereas in-house magazines used to be glorified advertorials, today the branding is much more subtle and there’s a genuine effort to tap top editorial talents and introduce original material; Inez van Lamsweerde and Vinoodh Matadin, photographic stalwarts of the fashion publications Vogue and Visionaire, shot the latest YSL manifesto.The investment makes sense: it gives depth to a brand in an environment they can control. It pushes product without the obvious “sell”, and in many instances may be cheaper than advertising. Asos’ title, for instance, which is known for its mix of celebrity, shopping and entertainment, is now the second largest women’s fashion title in the UK with an annual circulation of 471,522. Terri Westlake, head of media at Asos.com, says, “Customers are savvy; they understand that it’s a brand title (and not independent), but they still appreciate a very good free magazine.”Print magazines can provide marketers with a “media marquee” that gives them consistent visibility hard to duplicate in the crowed online world. What Kerry Smith, and a growing number of publishers are taking advantage of is the same benefit marketers using sponsored publications have used for years…print magazines sell! At the just concluded FOLIO: Show, Kerry Smith, Red 7 Media CEO, offered a surprising view of what the future of print publishing might be. Challenged, like all publishing companies, with the decline of print ad revenue, Smith has diversified his organization’s offerings to include marketing services such as research, and consulting. But even as less of his company’s revenue is tied to print he is more committed to it. Why? Because he has found that his magazines are most often the first point of contact leading to the sale of all the other services he is now selling. Today, publishers of all kinds are using the presence they have in their markets to start related businesses. For example:• Premier Guitar, sells sheet music to subscribers• Oil and Gas Journal sells industry data and research• Dwell, a shelter book for the modern home, sells modern prefabricated homesBut this “new” trend where publishers use a magazine presence to sell products and services to readers is not so new. Marketers have used sponsored or branded magazines to do this for years. Despite the migration of ad dollars away from print magazines, the dollars flowing into sponsored magazines are going strong as documented early this year by The Financial Times: last_img read more

This huge selfimprovement ebook bundle is a steal at 15

first_img See All Preview • iPhone XS is the new $1,000 iPhone X reading • This huge self-improvement ebook bundle is a steal at $15 $999 Share your voice See It $999 Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. See it Amazon Apple Boost Mobile CNET may get a commission from retail offers. The Cheapskate Apple iPhone XS Sprint These are just seven of the 22 books included in Humble’s amazing self-improvement ebook collection. Humble New year, new you, am I right? You’re going to eat better. Learn to meditate. Maybe even train for your first marathon.Lofty goals, to be sure, but commendable ones. If you need help getting started with any or all of them, you’ve come to the right ebook bundle. For just $15, you can get the entire Humble Book Bundle: Blood, Sweat and New Year’s by Callisto. See it at HumbleActually, you can get the first seven books in the collection for just $1. The next tier (seven more books) unlocks at $8. But at $15, you net all 22 titles, which have a combined value of $168.Best of all, a portion of your payment goes to Little Free Library and your choice of several thousand other charities.The books here cover a wide range of self-improvement topics: Overcoming anxiety, practicing mindfulness, building mental toughness, learning pilates, learning yoga, cooking clean, cooking keto and so on. You’ll also learn to train for that marathon, build strength via bodyweight exercises and stretch to keep your body feeling young.All the titles are provided DRM-free and in your choice of formats: Epub, Mobi or PDF. You can read them pretty much wherever and however you like. (Just take note that if you want to read on, say, your phone or a Kindle, there’s a bit of hoop-jumping involved.)I love this deal. For about the price of two to three self-improvement books, you get nearly two dozen and help worthy causes at the same time.Your thoughts?Bonus deal: It’s 2019, and Apple’s AirPower charging pad is still MIA. Fear not: You can charge your iPhone and Apple Watch at the same time and for a lot less money.ipm-2-in-1-charging-pad-with-phone-and-watchNo, this isn’t Apple’s long-awaited AirPower. It’s a third-party product that can charge your Apple Watch and phone simultaneously — for $25. iPM For a limited time and while supplies last, Daily Steals has the iPM two-in-one wireless charging pad with Apple Watch charger for $24.99 shipped. That’s after applying promo code CHPSKTPAD at checkout. It’s normally $50, and the last time I ran this, the deal price was $35.See it at Daily StealsThis isn’t one of those Apple Watch pads or stands that just uses your existing charger. It has its own dedicated, built-in Watch charger. Alongside that: a fast-charging (7.5-watt max) Qi pad for your iPhone. (Android users can use it as well, though obviously this is meant for the Apple crowd.) Alas, you’ll have to BYO wall plug.I haven’t tried this myself, so if you happened to grab one the last time around, hit the comments and let me (and your fellow cheapskates) know what like and what you don’t!Bonus deal No. 2: Speaking of wireless charging, are you still using a cord to plug your phone into your mobile charger? How 2017. Why not grab a portable power bank that’s also a Qi charging pad, like this one for $22?  Bonus deal No. 3: All the best Black Friday deals are over, right? Nah. You can still get an Amazon Echo Dot (third-gen) for $30 and an Apple HomePod for $250. Granted, the former was $5 less on Black Friday, but it’s still a great buy at that price.CNET’s Cheapskate scours the web for great deals on PCs, phones, gadgets and much more. Note that CNET may get a share of revenue from the sale of the products featured on this page. Questions about the Cheapskate blog? Find the answers on our FAQ page. Find more great buys on the CNET Deals page and follow the Cheapskate on Facebook and Twitter! Digital Media Mobile Accessories Tags Apple Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Review • iPhone XS review, updated: A few luxury upgrades over the XR Comments $999 Aug 31 • Your phone screen is gross. Here’s how to clean it 7 See It See It • Aug 31 • Best places to sell your used electronics in 2019 $999 Best Buy Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors Mentioned Above Apple iPhone XS (64GB, space gray)last_img read more

Streeter Harrison Poised to Take County Council Seats

first_imgBy James Wright, Special to the AFRO, jwright@afro.comOn July 6, the Prince George’s County Board of Elections released the results of the absentee and provisional ballots cast during the June 26 Democratic and Republican primaries. The races for District 7 and District 9 of the county council were the ones of most interest.The results showed Rodney Streeter, chief of staff to Prince George’s County Council member Andrea Harrison (D-District 5), had the most votes with 2,818, followed closely by Krystal Oriadha with 2,787 for the District 7 council seat. Prince George’s County Clerk of the Court Sydney Harrison squeaked past political activist Tamara Brown, with 7,125 to 7,070 for the District 9 council seat.Following the counting of absentee ballots and provisional ballots, Sydney Harrison is the council member-elect for District 9 of the Prince George’s County Council. (Courtesy Photo)Streeter will replace Prince George’s County Council member Karen Toles (D), who unsuccessfully sought an at-large council seat, while Harrison will follow Prince George’s County Council member Mel Franklin (D), who also won an at-large seat.The AFRO was unable to reach Streeter or Harrison at press time. However, on his campaign web site, Harrison posted “You elected Sydney Harrison Prince George’s County Council District 9.”Neither Streeter nor Harrison has a Republican opponent so they will be elected to their offices by default in the Nov. 6 general election.last_img read more