Print Magazines Have Never Stopped Selling

first_imgAccording to the UK research body Mintel, this type of “customer publishing” is booming. It estimates that the industry in the UK alone is likely to be worth £1bn by 2013. Between 2008 and 2009 it grew 16 per cent, and by 2013 it is projected to increase by a further 22 per cent – no mean feat when the rest of the glossy magazine world is in the doldrums.What attracts companies is the direct impact on consumers. “Our research has shown that these magazines create an eight per cent uptick in sales,” says Julia Hutchison, chief operating officer of the Association of Publishing Agencies, the representative for the customer publishing industry in the UK. “On average, every customer spends 25 minutes reading these titles. That’s 25 minutes spent with the brand. Lots of companies are redirecting their ad and marketing spends to this avenue.”In the past, some sponsored publications were little more than product promos. But now, savvy marketers are investing in quality writers, photographers, and more objective journalism to attract larger audiences. The FT article continues:”Whereas in-house magazines used to be glorified advertorials, today the branding is much more subtle and there’s a genuine effort to tap top editorial talents and introduce original material; Inez van Lamsweerde and Vinoodh Matadin, photographic stalwarts of the fashion publications Vogue and Visionaire, shot the latest YSL manifesto.The investment makes sense: it gives depth to a brand in an environment they can control. It pushes product without the obvious “sell”, and in many instances may be cheaper than advertising. Asos’ title, for instance, which is known for its mix of celebrity, shopping and entertainment, is now the second largest women’s fashion title in the UK with an annual circulation of 471,522. Terri Westlake, head of media at Asos.com, says, “Customers are savvy; they understand that it’s a brand title (and not independent), but they still appreciate a very good free magazine.”Print magazines can provide marketers with a “media marquee” that gives them consistent visibility hard to duplicate in the crowed online world. What Kerry Smith, and a growing number of publishers are taking advantage of is the same benefit marketers using sponsored publications have used for years…print magazines sell! At the just concluded FOLIO: Show, Kerry Smith, Red 7 Media CEO, offered a surprising view of what the future of print publishing might be. Challenged, like all publishing companies, with the decline of print ad revenue, Smith has diversified his organization’s offerings to include marketing services such as research, and consulting. But even as less of his company’s revenue is tied to print he is more committed to it. Why? Because he has found that his magazines are most often the first point of contact leading to the sale of all the other services he is now selling. Today, publishers of all kinds are using the presence they have in their markets to start related businesses. For example:• Premier Guitar, sells sheet music to subscribers• Oil and Gas Journal sells industry data and research• Dwell, a shelter book for the modern home, sells modern prefabricated homesBut this “new” trend where publishers use a magazine presence to sell products and services to readers is not so new. Marketers have used sponsored or branded magazines to do this for years. Despite the migration of ad dollars away from print magazines, the dollars flowing into sponsored magazines are going strong as documented early this year by The Financial Times: last_img read more

ABM How New USPS Periodical Content Rules will Affect Publishers

first_imgEarlier this month, the United States Postal Service issued new rules covering supplements to periodicals, product samples in periodicals, and “novelty pages,” which are said to be effective by September 7.According to David Straus, American Business Media’s Washington counsel and postal expert, the most promising of the changes, for b-to-b publishers, is the elimination of the requirement that supplements must have 25 percent non-advertising content.  “That rule has caused many problems … especially when the supplement had a single sponsor and/or was prepared by a third party,” Straus wrote recently in an e-mail to ABM members. “With the elimination of this requirement, your advertising sales people ought to be able to sell more supplements and bring in significant new revenue.”This week, ABM released information about the rule changes and how exactly they should affect publishers. See below for the entire post: Changes to USPS Periodical Content Rules Affect PublishersABM’s ongoing effort to represent members’ best interests in Washington has included diligently monitoring the Postal Service’s decisions regarding supplements to periodicals, product samples in periodicals, and so-called “novelty pages.” ABM is pleased to present the new rules as they affect publishers.“These rules result from a too-long battle to obtain a loosening of these content standards in order to permit publishers to obtain additional, innovative advertising,” says David Straus, ABM’s Washington counsel and postal expert.Changes to the standards in this final rule concentrate on the four areas of pages, supplements, products, and mailpiece construction, which covers pieces without mailing wrappers, cover pages or protective covers.PagesIn response to a 1995 Postal Service ruling allowing publishers to fasten printed pages with grommets, string, and rubber bands—as well as with staples, saddle stitching, or spiral binding—while maintaining the USPS Periodicals shipping rate, publishers have argued that the rules “unduly limit creativity in designing publications that appeal to their readers and advertisers.” Citing technological advancements, publishers took issue with the fact that neither private shipping companies nor newsstands restrict sound devices or video components within a printed page, for example, while the USPS does.The Postal Service agreed and the recent decision changed the rule’s first sentence language from “fasten” to “non-paper” so that non-paper materials, in addition to fastening materials, would be accepted at the Periodicals rate; the language “Not all elements that make up a multilayer page must be printed” was inserted.“With the elimination of this requirement, your advertising sales people ought to be able to sell more supplements and bring in significant new revenue,” says Straus.SupplementsABM is pleased to announce that the 25 percent non-advertising material for supplements rule has been omitted “except for separately addressed loose supplements mailed with the host publication outside a wrapper or polybag.” This allows publishers more latitude in deciding where to place advertising.Product SamplesWhile the Postal Service continues to exclude products including stationery, cassettes, floppy disks, DVDs, and CDs from Periodicals rates, it now allows product samples in de minimis form to be included as part of a printed sheet.Further revised language includes (but is not limited to):■ Product samples may not be included in a Periodicals publication mailed at letter-sized prices.■ The combined weight of product samples in an issue of a Periodicals publication cannot exceed 3.3 ounces.■ Any product sample that is a “packet” is limited to a weight of no more than one ounce with a burst strength minimum of 3,000 pounds per square inch.Mailpiece ConstructionThe Postal Service rules on mailings without wrappers will be amended to allow a single sheet prepared as an attachment to be securely attached along the bound edge on the outside of an unwrapped publication, as long as the sheet does not exceed the dimensions of the cover, and allowing a 3/4-inch clearance of any open edge.Unwrapped pieces must have a cover page or protective cover that must cover both the front and back of the host publication and extend to within at least 3/4-inch of any open edge.Take Advantage NowAlthough the new rules are to be made effective on September 7, publishers may actually take advantage of them immediately by asking for an exception from the USPS’s Pricing and Classification Service Center, according to Straus.last_img read more

VIDEO Watch WHS Band and 7th 8th Grade Band Winter Concert

first_imgWILMINGTON, MA — The Wilmington High School Marching Band and Jazz Band, plus the 7th and 8th grade band, held their Winter Concert on Thursday, December 13 in the Wilmington High School Auditorium.Wilmington Community Television was on hand to cover the concert. Watch it below:—Video Playerhttps://objects-us-east-1.dream.io/wilmington/5/8/6/5/c/b/5865cb20-40b0-4e33-b3d3-42788774ee291544887028.650%2B49669727.694%40castus4-wilmington%2B15448899201544888122398143.vod.720p.20181213_Winter%20Concerts%202018_WHS%20Band%20Jazz%20Band%207th%208th%20Grade.mp4Media error: Format(s) not supported or source(s) not foundmejs.download-file: https://objects-us-east-1.dream.io/wilmington/5/8/6/5/c/b/5865cb20-40b0-4e33-b3d3-42788774ee291544887028.650%2B49669727.694%40castus4-wilmington%2B15448899201544888122398143.vod.720p.20181213_Winter%20Concerts%202018_WHS%20Band%20Jazz%20Band%207th%208th%20Grade.mp4?_=100:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume.—Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Thank You To Our Sponsor:Share this:TwitterFacebookLike this:Like Loading… RelatedVIDEO: Watch WHS Band and 7th & 8th Grade Band Winter ConcertIn “Videos”VIDEO: Watch 2019 Wilmington Pops ConcertIn “Videos”VIDEO: Watch 2019 Wilmington Spring Band FestivalIn “Videos”last_img read more

30 goldmine workers killed in Afghanistan landslide

first_imgAt least 30 people were killed when a gold mine collapsed in northeastern Afghanistan on Sunday, officials said, in the latest tragedy to strike the war-torn country.Another seven were injured in the incident in Kohistan district of Badakhshan province, district governor Mohammad Rustam Raghi told AFP.Villagers had dug a 60-metre (200-feet) deep shaft in a river bed to search for gold. They were inside when the walls fell in.It was not clear why the shaft collapsed, but the provincial governor’s spokesman Nik Mohammad Nazari told AFP the miners were not professionals.”The villagers have been involved in this business for decades with no government control over them,” Nazari said.”We have sent a rescue team to the area, but villagers have already started removing bodies from the site.”last_img read more

US asks nations to repatriate jihadists

first_imgAn Iraqi photographer shows a girl a picture taken on his camera at Nafoura square in the al-Zuhur neighbourhood in the eastern part of the northern Iraqi city of Mosul on 5 January. AFP File PhotoThe United States urged other countries Monday to bring home hundreds of Islamic State fighters captured in Syria, a delicate issue for allies such as France and Britain as president Donald Trump withdraws troops.Washington drew a line on the jihadists two days before foreign ministers from Europe and the Middle East gather in the US capital for talks on how to fight the Islamic State group, also known as ISIS, once the US military presence ends.US allies have been grappling for weeks with what to do with foreign fighters detained in the war-ravaged country by the Kurdish-led Syrian Democratic Forces, who have warned that they may not be able to guard their jails once US troops leave.”The United States calls upon other nations to repatriate and prosecute their citizens detained by the SDF and commends the continued efforts of the SDF to return these foreign terrorist fighters to their countries of origin,” State Department spokesman Robert Palladino said in a statement.”Despite the liberation of ISIS-held territory in Iraq and Syria, ISIS remains a significant terrorist threat and collective action is imperative to address this shared international security challenge,” Palladino said.Another US official, speaking to reporters on condition of anonymity, acknowledged that northeastern Syria had become a “very fluid space.””As events unfold, there are any number of scenarios under which positive control of some of the individuals currently in custody could change,” the official said.He voiced concern that jihadists could then leave Syria for “other, more permissive places around the world from which they could seek to carry forward the fight.”Fears in EuropeTrump stunned Western allies on December 19 by announcing that the United States would pull its 2,000 troops out of Syria, declaring that IS had been defeated.One of the countries most concerned is France, which has been hit by a series of IS-inspired attacks including the grisly November 2015 siege of the Bataclan nightclub in Paris.France — which along with Britain maintains a small deployment of special forces in Syria — last week opened the door to bringing back its citizens, after earlier insisting that the jihadists should be prosecuted locally and not step foot back in France.The French foreign ministry said its goal was to “avoid the escape and scattering of these potentially dangerous individuals” and acknowledged that the situation on the ground was changing with the US withdrawal.A French security source, speaking on condition of anonymity, earlier told AFP 130 people could be repatriated. A second French official said the group included 70 to 80 children held with their mothers.Britain has meanwhile been grappling with what to do with the two surviving members of a quartet — nicknamed “The Beatles” for their accents — who were notorious for videotaped beheadings.Britain has shown no interest in bringing home the Kurdish-jailed pair, Alexanda Amon Kotey and El Shafee el-Sheikh, amid reports they were stripped of their nationality.A report last year said the United States was willing to take them in its military prison at Guantanamo Bay, Cuba — an option that would be deeply controversial in Britain, partly due to the US practice of the death penalty.Talk of security zoneThe SDF are worried that, without US troops as a buffer, they will be crushed by neighbouring Turkey — which equates them with Kurdish separatists at home and encouraged Trump to withdraw US forces.Shortly after Trump’s announcement, the SDF warned it would pull back from the battle against IS if Turkey attacked and may redeploy its prison guards.Wednesday’s 79-nation conference in Washington is expected to look further at ways to avoid what Secretary of State Mike Pompeo, in a comment that angered Turkey, warned could be the “slaughter” of Kurdish fighters in Syria.Trump and Turkish president Recep Tayyip Erdogan have discussed a “safe zone” which Ankara wants on Syrian territory. European allies are cool to the idea and the Kurdish fighters want the zone to be directly on the border with coalition forces on the Turkish side.Foreign ministers will also hear at the conference from Nobel laureate Nadia Murad, a member of the Yazidi minority in Iraq who was abducted and raped, like thousands of women and girls, by jihadists.Since obtaining freedom, Murad has campaigned for accountability over the atrocities and urged Iraq and other countries to investigate the fate of Yazidi who remain missing.last_img read more

Officer Convicted of Killing Black Motorist Wants New Trial

first_imgBy The Associated PressWEST PALM BEACH, Fla. (AP) — The Florida police officer recently convicted of killing a stranded black motorist wants the verdict dismissed.Attorneys for fired Palm Beach Gardens officer Nouman Raja asked Judge Joseph Marx this week to dismiss the jury’s March 7 manslaughter and attempted murder conviction. They want Marx to acquit Raja of the 2015 slaying of 31-year-old Corey Jones or order a new trial.Palm Beach Gardens officer Nouman Raja, left, was comvicted in the 2015 slaying of 31-year-old Corey Jones. (Courtesy and Facebook photos)The attorneys argue the evidence doesn’t support Raja’s conviction and say Marx made errors that made the trial unfair. Such motions are common after convictions and rarely granted, but set the stage for further appeals.The 41-year-old officer is facing a minimum sentence of 25 years for killing Jones along a highway off ramp and could get life. Sentencing is scheduled for April 25.Raja is of Asian descent.last_img read more