Related Items: Facebook Twitter Google+LinkedInPinterestWhatsApp Facebook Twitter Google+LinkedInPinterestWhatsApp#Jamaica, September 21, Kingston – Minister of Health, Dr. the Hon. Christopher Tufton, has reiterated calls for mothers to consider exclusive breastfeeding of their babies for the first six months of life in order to reduce infant mortality and morbidity rates. He noted that appropriate breastfeeding practices have the potential to lower infant mortality in children five years old and younger by 14 per cent, while appropriate complementary feeding up to two years of age can prevent an additional six per cent of deaths among the age cohort.The Minister, who was addressing the National Breastfeeding Week conference and launch at the Jamaica Conference Centre, downtown Kingston, on Tuesday (September 19), said the target is for 50 per cent of infants to be exclusively breastfeeding at six months of age. He noted that in 2005, the rate of exclusive breastfeeding at six months was 15.1 per cent, increasing to 23.8 per cent in 2011.“However, this is still well off course to meet the Global Nutrition Target of at least 50 per cent by 2025,” he said.Dr. Tufton said Jamaica is committed to reducing infant mortality and morbidity, and has agreed to, or has endorsed several international agreements and goals that are aimed at promoting and protecting infant and young child health. He said that gains are being made, but there is still much work to be done to achieve the targets. He is urging persons to become informed about the benefits of breastfeeding.Research has shown that breastfeeding helps to reduce the risk of childhood asthma and obesity and non-communicable diseases (NCDs) later in life, such as diabetes and heart disease. Long durations of breastfeeding also protect maternal health by helping to lower the risk of breast and ovarian cancers.Chief Medical Officer, Dr. Winston De La Haye, said National Breastfeeding Week is being observed from September 17 to 23 under the theme ‘Sustaining Breastfeeding Together’ and emphasises that “all sectors, all groups have a role to play in supporting breastfeeding”.He said the objectives of the two-day conference are to highlight the role of infant and young child feeding in the achievement of the sustainable development goals, share current elements of the benefits and impact of breastfeeding and effective strategies for the protection, promotion and support of breastfeeding.It is in keeping with World Breastfeeding Week 2017, observed by the World Alliance for Breastfeeding Action (WABA) in August through partnership with World Health Organization (WHO), United Nations Children’s Fund (UNICEF), along with civil society groups.Also at the launch were Pan American Health Organization (PAHO)/WHO Representative in Jamaica, Bermuda and Cayman Islands, Dr. Noreen Jack; UNICEF Representative in Jamaica, Mark Connolly; and Food and Agriculture Organization (FAO) Representative in Jamaica, The Bahamas and Belize, Dr. Gillian Smith.Release: JIS
There was a time when page flipping digital editions were all the rage. I remember getting my first look at one of these content carriers while I was in my graduate studies at the University of Colorado. It felt cool and comfortable. I loved that animations and video were built in to make the content come to life. Furthermore, the UI was intuitive because it spoke to something I already understood, turning a page.Today, page flipping technology still has relevance and many of our clients here at Nxtbook Media continue to use it to drive their brands and content forward. Additionally, we’ve been able to enhance our page turning platform to a customization level that makes it suitable for many types of content. Through enhancements from our design team and custom development solutions, we now work on catalogs, journals, education materials, publications, and marketing collateral, among other pieces. Here you will find an example of our page turning solution for a nationally recognized construction company. The platform, as you see, helps to tell a directed brand story that is difficult to replicate through a website.In regards to the readership for curated platforms, Pew Research Center recently completed a study which demonstrates trends for one form of page-based digital content, e-books. As you can see in the graph below, expansion of the market has been robust over the past five years.Furthermore, German media research giant Gfk just recently published a study showing a 27% increase in digital edition magazine readership from 2015 to 2016, with similar gains expected from 2016 to 2017 once the numbers are in. On top of this, Nikolay Malyarov, Chief Content Officer for Press Reader, stated in a recent article through FIPP that digital editions are still a very relevant part of a diverse, robust strategy for many publishers. In fact, he goes on to state the following as the top monetization strategy in his article:“Know your audience to grow your audience through smart data. Digital editions are not dead. Many readers still enjoy them, expect them as part of every publishers’ content offering, and are willing to pay for them.”Many of our clients who simply post links to their digital edition on social media channels see sizeable bumps in their readership. We have seen it truly doesn’t take much from an advertising perspective, as an audience simply needs to be met where they are and at the right time with a digital edition. Interestingly, Malyarov goes on to mention in the FIPP article, “The lack of marketing of digital editions is also not helping publishers grow digital revenues.” On our side, we have seen content creators simply put their digital edition on a website and hope for the best, similar to putting a magazine on a print newsstand. In our crowded digital content market, this won’t work unless the developer of content has a strong brand that is constantly drawing large audiences to their website. All this said, the stats still point to solid growth in the electronic curated content market and a strong opportunity for monetization and engagement through simple advertising.I know overall I am painting a rosy picture for the industry. Honestly, I would be remiss to not mention that the buzz has dulled a bit in regards to page-turning digital editions. Buzz, we have found, tends primarily to follow monetization of a content platform. We can put the blame on what seems to be a “laissez-faire” approach to marketing, but that may not be the full picture. We know page-flipping technology has become “old hat” to some content creators, as well as some audiences. Websites have continued to evolve and carried with them the latest of design and custom development innovations, such as parallax scrolling, full-screen video, ad serving and impressive interactivity. Page flip technology will always be limited design and functionality wise by what many consider its greatest strength, page turning.Furthermore, as the Pew Research study demonstrates, curated electronic content consumption growth over the past five years has primarily been through mobile devices. Most page flip technologies present a somewhat stodgy pinch-to-zoom smartphone experience. Responsive websites have helped content creators to publish an easy to read experience across all devices.Still, at the heart of it, we see the stats and hear the desire for a deep storytelling, curated experience from current and potential clients. With this in mind, as well as the aforementioned concerns, we’ve stepped into the realm of responsive digital editions. This type of curated content has the flexibility, in regards to design and all-device functionality, of a website while still holding the curation of a page flipping digital edition. You can see an example of it here. Of course, these enhancements in design and functionality have not only been attractive to content creators but also readers. On average we’ve seen growth of 25% in unique readership when a client has transitioned from our page-flipping digital edition solution to this new platform. Through our talks with past clients, trade show attendees, potential clients, and current clients we have seen a good bit of the buzz return with this new platform.Of course, no content platform is without its holes, but the data seems to speak to great opportunity in digital editions because readers continue to value the platform. Additionally, the statistics coming from a transition to responsive digital editions show there is a possibility of more expansive growth than we are currently seeing in the market.Sponsored by Nxtbook Media: Nxtbook Media focuses on giving publishers and content marketers the tools they need to deeply engage with their audiences through innovative digital publishing solutions. Feel free to read more about their one of a kind responsive solution at www.nxtbookmedia.com/pageraft.
See All Preview • iPhone XS is the new $1,000 iPhone X reading • This huge self-improvement ebook bundle is a steal at $15 $999 Share your voice See It $999 Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. See it Amazon Apple Boost Mobile CNET may get a commission from retail offers. The Cheapskate Apple iPhone XS Sprint These are just seven of the 22 books included in Humble’s amazing self-improvement ebook collection. Humble New year, new you, am I right? You’re going to eat better. Learn to meditate. Maybe even train for your first marathon.Lofty goals, to be sure, but commendable ones. If you need help getting started with any or all of them, you’ve come to the right ebook bundle. For just $15, you can get the entire Humble Book Bundle: Blood, Sweat and New Year’s by Callisto. See it at HumbleActually, you can get the first seven books in the collection for just $1. The next tier (seven more books) unlocks at $8. But at $15, you net all 22 titles, which have a combined value of $168.Best of all, a portion of your payment goes to Little Free Library and your choice of several thousand other charities.The books here cover a wide range of self-improvement topics: Overcoming anxiety, practicing mindfulness, building mental toughness, learning pilates, learning yoga, cooking clean, cooking keto and so on. You’ll also learn to train for that marathon, build strength via bodyweight exercises and stretch to keep your body feeling young.All the titles are provided DRM-free and in your choice of formats: Epub, Mobi or PDF. You can read them pretty much wherever and however you like. (Just take note that if you want to read on, say, your phone or a Kindle, there’s a bit of hoop-jumping involved.)I love this deal. For about the price of two to three self-improvement books, you get nearly two dozen and help worthy causes at the same time.Your thoughts?Bonus deal: It’s 2019, and Apple’s AirPower charging pad is still MIA. Fear not: You can charge your iPhone and Apple Watch at the same time and for a lot less money.No, this isn’t Apple’s long-awaited AirPower. It’s a third-party product that can charge your Apple Watch and phone simultaneously — for $25. iPM For a limited time and while supplies last, Daily Steals has the iPM two-in-one wireless charging pad with Apple Watch charger for $24.99 shipped. That’s after applying promo code CHPSKTPAD at checkout. It’s normally $50, and the last time I ran this, the deal price was $35.See it at Daily StealsThis isn’t one of those Apple Watch pads or stands that just uses your existing charger. It has its own dedicated, built-in Watch charger. Alongside that: a fast-charging (7.5-watt max) Qi pad for your iPhone. (Android users can use it as well, though obviously this is meant for the Apple crowd.) Alas, you’ll have to BYO wall plug.I haven’t tried this myself, so if you happened to grab one the last time around, hit the comments and let me (and your fellow cheapskates) know what like and what you don’t!Bonus deal No. 2: Speaking of wireless charging, are you still using a cord to plug your phone into your mobile charger? How 2017. Why not grab a portable power bank that’s also a Qi charging pad, like this one for $22? Bonus deal No. 3: All the best Black Friday deals are over, right? Nah. You can still get an Amazon Echo Dot (third-gen) for $30 and an Apple HomePod for $250. Granted, the former was $5 less on Black Friday, but it’s still a great buy at that price.CNET’s Cheapskate scours the web for great deals on PCs, phones, gadgets and much more. Note that CNET may get a share of revenue from the sale of the products featured on this page. Questions about the Cheapskate blog? Find the answers on our FAQ page. Find more great buys on the CNET Deals page and follow the Cheapskate on Facebook and Twitter! Digital Media Mobile Accessories Tags Apple Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Review • iPhone XS review, updated: A few luxury upgrades over the XR Comments $999 Aug 31 • Your phone screen is gross. Here’s how to clean it 7 See It See It • Aug 31 • Best places to sell your used electronics in 2019 $999 Best Buy Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors Mentioned Above Apple iPhone XS (64GB, space gray)
Map of DhakaPolice have arrested five people in connection with a rape and murder in the capital city’s Kadamtali area.The Dhaka Metropolitan Police (DMP) said this in an SMS sent to media houses on Thursday morning.According to the text message, members of the Kadamtali police station arrested the five men on Wednesday night.The police did not unveil details of the arrestees.The text message read that the DMP will hold a media briefing over the matter at 11:00am.
Bangladesh is among the four nations in South Asia that experienced decline in terror attacks.It has improved four notches to the 25th place among 163 countries with a score of 5.697 on the global terrorism index (GTI) 2018 of the Institute for Economics and Peace (IEP).Last year, the country scored 6.181 and ranked 21st, according to IEP, a global think-tank headquartered in Sydney, Australia.Bangladesh is among the four nations in South Asia that have experienced decline in terror attacks and showed improvement in security alongside Bhutan, Nepal and Sri Lanka.The GTI is a report published annually by the Institute for the IEP, and was developed by IT entrepreneur and IEP’s founder Steve Killelea.In Southeast Asia, the Philippines and Myanmar recorded the highest number of deaths from terrorism in 2017 since 2002, it observed.Myanmar positioned 24th declining 13 notches than last year with a score of 5.916 out of 10.The three deadliest terror organisations in the Asia-Pacific in 2017 were the Arakan Rohingya Salvation Army (ARSA), New People’s Army and Abu Sayyaf Group. ARSA is active in Myanmar and formed following the Myanmar government’s crackdown on the Rohingya population.Afghanistan, Pakistan and India are among the 10 countries most impacted by terrorism, and these were causing deterioration to South Asia’s GTI score.In Bangladesh, the largest recent terrorist attack took place in 2016, when an armed assault in Dhaka left a number of people dead, the report said, adding that IS later claimed the responsibility for the attack.The report by the Australian think-tank emphasised the need for global investment to ensure national security, citing as example measures to prevent violent extremism in Bangladesh.“In Bangladesh, for example, the Global Community Engagement and Resilience Fund is supporting training in digital literacy among madrasa students, helping promote critical thinking, and limit the traction and dissemination of online fake news and messages,” the report observed.It highlights that threats to cyber security is the new form of terror adopted by extremist organisations, no one of which can exist without funds.“Terrorism has emerged in cyberspace as a natural response to kinetic security responses and traditional military measures,” the report says.“Financial institutions have long been targets of terrorism, and this is true online as well. In the case of the 2016 Bangladesh Bank heist, malicious programme, likely malware sent through an email, was installed on the bank’s computer system.“The malware then collected passwords and usernames, and deleted evidence of its own presence, rendering it virtually invisible. These stolen credentials were then used to access SWIFT, the most secure global money transfer system. $ 81 million was lost in four transactions,” the think-tank said in the report.
Share Bob DaemmrichGov. Greg Abbott gave the opening speech at the state republican convention in Dallas, Texas on May 12, 2016.Gov. Greg Abbott is set to meet with President Donald Trump on Friday at the White House.The meeting, scheduled for 11 a.m. Eastern Time in the Oval Office, will include Charter Communications CEO Thomas Rutledge, according to the White House.The topic of the meeting was not immediately clear, but it comes as the cable company moves forward with plans to open its first Spanish-language call center in McAllen. The call center is expected to add over 600 jobs to the border city. Since winning the presidential election last year, Trump has looked to highlight — and take credit for — new investments that companies have been making in the United States. Abbott’s meeting with Trump also comes the same day the U.S. House is expected to vote on Republicans’ plan to repeal and replace Obamacare after postponing the vote Thursday. Abbott said Thursday he was “very closely” watching the debate over the legislation.This article originally appeared in The Texas Tribune at https://www.texastribune.org/2017/03/23/abbott-meet-trump-white-house/.Texas Tribune mission statementThe Texas Tribune is a nonprofit, nonpartisan media organization that informs Texans — and engages with them — about public policy, politics, government and statewide issues.
– / 3Jessica Cottis conducts at the City of London Sinfonia on November 22, 2017. Photo credit: James Berry Listen X Share 00:00 /00:57 The push for women to have equal opportunities in historically male-dominated jobs has affected a spectrum of industries: the symphony is one of them.Male and female musicians in orchestras have almost equal representation, according to a 2016 survey by the League of American Orchestras. But, only about 20 percent of conductors in America are women.John Mangum, Houston Symphony Executive Director and CEO, says that needs to change. “In our Miller Outdoor Theatre concerts this summer, we had two male and two female conductors. I was really proud of that,” said Mangum.Conductors Jessica Cottis and Elim Chan made their Houston debut performances in June. Kaupo KikkasConductor Jessica Cottis Willeke MachielsConductor Elim Chan“If people don’t challenge things, the status quo just sort of stays in place,” said Mangum.“And I think the status quo has been conductors are supposed to be men, and, ya know, I think we’re learning that there are some wonderful female conductors who are kind of under the radar because they just didn’t have the opportunity five, ten years ago. And so, giving them the opportunity now, I think, is critical.”Jesse Rosen, President and CEO of the League of American Orchestras, said orchestras are playing catch-up to what he says has been a gender-role issue.“Historically, it’s been a male-dominated role,” said Rosen. “The concept of the conductor, ya know, was kind of the classic authoritarian figure, who told everyone what to do… And that was presumed to be a role only suitable for men. And that is changing. It’s changing slowly, but it is, in fact, changing.”The Houston Symphony says Jane Glover is conducting all of its performances of Messiah this holiday season. Some female conductors are slated for the to-be-announced 2019-2020 season, according to Mangum.Editor’s note: This story has been updated to reflect conductor Jane Glover is incorporated in the Houston Symphony’s 2018-2019 season, as well. To embed this piece of audio in your site, please use this code:
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Another AR experience is being provided for shoppers in Shinjuku Ward in Tokyo at the children’s department of an Isetan department store. This AR system is being exhibited until December 25 this year and was developed by Sky & Road Co. Ltd. and Sony Music Communications Inc (SMC), in conjunction with Total Immersion, a French software company that provided the AR development kit. In this augmented reality system, one or more people stand in front of a display screen and camera. An image of the people is then displayed on the screen with a virtual image superimposed on it, placing them in a virtual “wonderland,” such as a winter snow scene or a magical fantasy land.via TechOn© 2009 PhysOrg.com Citation: Augmented reality systems appearing in Japanese shopping malls (2009, December 9) retrieved 18 August 2019 from https://phys.org/news/2009-12-augmented-reality-japanese-malls.html (PhysOrg.com) — Augmented reality (AR) systems are being developed for real applications in store windows and shopping malls in Japan. The company plans to increase the number of items that can be tried on to nine by October 2010, and by the same time in 2011 will include side and back views of the person. Trying on clothes in a magic mirror Explore further When the camera recognizes the package of a sample product, the display on the equipment shows the description of the product. Image: TechOn AR systems present a real field of view of a physical environment augmented by computer-generated imagery (CGI), thus combining the real world with the virtual. They are often interactive in real time and sometimes the images are three-dimensional. In Japan AR technologies are finding their way into digital signage applications and store windows, showcasing products and giving shoppers additional information on products. One example is Toppan Printing Co. Ltd., which has been testing a terminal resembling a vending machine in three Ito-Yokada supermarkets. In this system potential shoppers register on the Toppan website and receive a QR (Quick Reference) code. (The QR code is a relative of the barcode but consists of a pixilated rectangle rather than stripes.) The shopper presents the code to a camera on one of the terminals in the store, and then receives a sample product. When the sample product is held in front of the camera the terminal displays an image of the product with the description superimposed upon it.Furutanisangyou Co. Ltd. is using a non-real-time AR technology in a “Magical Mirror” system that allows shoppers to see how outfits would look on them without needing to try them on. A similar system, the “Virtual Mirror,” was demonstrated in the CEATEC JAPAN 2009 trade show in Tokyo by Germany’s Fraunhofer Institute.The Magical Mirror has a number of cameras, one of which captures an image of the shopper, which is then displayed on a high definition LCD. Images of selected clothes are then superimposed on the image of the person, with the system processing the digital images to make them fit the person’s image. The clothes shown in the composite image are available for sale in stores in the underground shopping mall where the system is located, and the image includes information on where the clothes can be purchased and what sizes are available. The Magical Mirror allows a shopper to “try on” up to six different items of clothing at the same time, even if they are sold at different locations, and this allows the shopper to see how combinations of clothes would look together before buying any of the items. “Magical Mirror.” Image: TechOn
Kharagpur: In a scathing attack on BJP, Trinamool Youth Congress president Abhishek Banerjee said the party cannot win the Lok Sabha elections by conducting riots, playing the communal card or highlighting fake nationalism.He was addressing a mammoth rally here on Tuesday afternoon. “BJP is trying to win the elections by conducting riots or by using fake nationalism. Bengal has a different culture and no one can gain anything here by playing the communal card,” he said. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataBanerjee alleged that the BJP leaders who are coming for election campaigns are all harping on the communal agenda to divide the Hindu and Muslim communities. “BJP sells Hinduism to win elections and with this in mind, spreads hatred against the Muslims. This is most unfortunate. Religion is private and in social life our only philosophy is to serve the people,” he added. Banerjee said the 2019 Lok Sabha election is “not a fight between Trinamool and BJP. It is a fight between Bengal’s rich tradition and culture on one side and the Centre’s extortion on the other.” Also Read – Lightning kills 8, injures 16 in stateHe alleged that BJP has looted the country in the past five years. “You will not hear a single word from them on note ban which was implemented to stop black money and terrorism. BJP does not say anything on the hasty implementation of GST either, along with farmer suicides and why 2 crore people lost their jobs. They only talk on religion to incite one community against the other,” the Trinamool Youth Congress president stated. Banerjee urged people to cast their votes in favour of party nominee Manas Bhuniya. “Undivided Midnapore had played a major role in the freedom movement. In 2019, the district will play a major role in driving out the Modi government. On May 23 when the ballot boxes will be opened, people will see that Trinamool Congress has bagged 42 out of 42 seats,” he said. He also urged people to visit the polling stations early and exercise their franchise.
Worried that your son or daughter sleep more even during final exams week? If so, take heart. According to a study, students who sleep for eight hours are more likely to perform better. “Better sleep helped in final exam performance, which is contrary to most college students’ perceptions that they have to sacrifice either studying or sleeping,” said Michael Scullin, Assistant Professor at Baylor University’s College of Arts and Sciences. Also Read – Add new books to your shelfFor improvement in academic performance, a student does not have to be an ‘A’ grade, the researchers said. The findings showed that whether a student was an A, B, C, or D student before their final exam, sleeping eight hours was associated with a four-point grade boost. “It is worth noting that one student who had a D-plus grade before the final but slept more than eight hours for a week during finals week remarked that it was the first time her brain worked while taking an exam,” Scullin said. Also Read – Over 2 hours screen time daily will make your kids impulsivePoor sleep is common during finals as students cut back on sleep, deal with more stress, use more caffeine and are exposed to more bright light, all of which may disrupt sleep. Fewer than 10 per cent of undergraduates maintain the recommended average of 8 hours a night or even the recommended minimum of 7 hours, the researchers said. In the study, the students were given extra points if they met “the 8-hour Challenge” – averaging eight hours of sleep for five nights during final exams week. The participants included undergraduate interior design students and students in upper-level psychology. They wore sleep-monitoring wristbands for five days for accurate results.
January 13, 2012 LAS VEGAS — After the better part of a week, the 2012 International Consumer Electronics Show is finally winding to a close. With 140,000 people attending, crowds here in the high desert have been as deep as we’ve seen in years. While there hasn’t been a stand-out consumer hit, we’ve learned a lot about where the tech field is headed this year. Here are our top three small-business tech trends you can count on. Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Opinions expressed by Entrepreneur contributors are their own. Growing a business sometimes requires thinking outside the box. 1. Digital health care data gains acceptance. Doctors and patients are beginning to digitize significant amounts of information, such as blood test results and body scans. And giants including AT&T, Verizon and even The Ford Motor Company are getting into the business of hosting the networks that carry this information. Health care data is tightly regulated and often can require expensive handling and complex user interfaces.A Sonamba wellbeing monitor/medical alert system”Enabling the networked health care management app is one of the fastest-growing areas of our business services unit,” Chris Hill, vice president for mobility product management for AT&T business solutions, told us.But many small companies, including Durham, N.C.-based Sonamba, which launched a remote health monitoring service three years ago, are also spotting the same opportunity.Related: CES 2012: Three Wild Tools from Tech Entrepreneurs”This space is growing so fast that we are not worried about what Ford is doing,” says company founder Ajit Pendse. Translation: 2012 may be the year of the health care tech boom.A Lenovo USB monitor2. USB monitors are popular for productivity. USB monitors that plug into a computer like a mouse — no battery or bulky electrical cord necessary — are big on productivity for businesses.We found USB monitors from device-makers such as Tokyo-based Toshiba and China’s Lenovo to be unexpectedly effective business tools. For example, Toshiba’s USB 3.0 Mobile LED Monitor is less than one inch thick, weighs less than two pounds, and yet is an exceptional 15.6-inch high definition display. It retails for less than $200.Related: CES 2012 — Five Ways to Boost Productivity with New Tech ToolsThe Lenovo IdeaPad U300s3. Ultrabooks live up to the hype. Ultrabooks — light and thin notebook computers that have tablet-like portability but notebook-like computing power — turned out to be among the stars of the show for business users. The good news: We handled several Ultrabooks, including the Asus Aspire S5 and Lenovo U310, and found them feather-light, with crystal clear screens, strong enclosures and performance that can outstrip tablet devices.For $1,000 or less, and with prices expected to fall quickly, Ultrabooks might be the new business computers for 2012.Related: CES 2012 — Go Green With These Money-Saving Gadgets min read Register Now »
July 12, 2016 2 min read This story originally appeared on Reuters An automotive venture backed by China tech giant Tencent aims to launch an electric self-driving car before 2020, entering a crowded field dominated by US-based Tesla, the chief executive told Reuters on Tuesday.Future Mobility, backed by Tencent and Hon Hai Precision Industries, is one of an expanding field of China-backed ventures that aim to take on Tesla Motors Inc. as green energy car sales boom in China.Although the venture sought to produce premium cars like Tesla, it would attempt a different strategy from the US company that began with relatively limited production and focuses on a single model at a time, CEO Carsten Breitfeld said in an interview.”Right from the beginning we define the platform, right from the beginning we define the production process to be mass production and right from the beginning we think of more than one model, a family of models, defined from this platform,” Breitfeld said, defining mass production as 250,000 to 400,000 cars annually.The company was in the midst of closing its Series A round of funding, which also included dealership chain China Harmony New Energy Auto, Breitfeld said.He declined to give financial terms of the first round or name other potential investors that the company was in talks with, although he said the leadership team would also have partial ownership.While Future Mobility intended to jump directly to fully self-driving cars, drivers would only be able to turn on full autonomy in a pilot city at first, later expanding to other geographies.The company would draw from the same battery technology made by a short list of suppliers that most automakers use but aimed to better rivals with more efficient battery management software.Breaking outFuture Mobility is not the first upstart automaker to make bold pronouncements. Chinese-invested Atieva aims to launch an electric car by 2018.LeEco says its proposed smart electric cars will eventually be free, making money on in-car content and other services.Even Tesla now aims to produce 500,000 cars annually by 2018.But Future Mobility stands out from its competitors for poaching its leadership away from big-name tech and autos companies.Breitfeld formerly led the BMW i series electric car division and brought the core team with him to the new venture, with others joining from Tesla, Alphabet’s Google and Daimler’s Mercedes.(Reporting by Jake Spring; Editing by Stephen Coates) Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Register Now » Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right.